REPTON LITERARY FESTIVAL
“We appointed Kardia Social because of their extensive experience and successful track record. We wanted a consultancy that would hit the ground running, know what was needed to be done to get results and would just get on with it. Kardia went way beyond what we had expected of them and not only ran a very successful social media marketing campaign for us but also supported the volunteer team with many other marketing and event activities."
"I would certainly recommend Kardia Social to anyone needing really strong marketing support.”
John Cavey – Programme Director
Set in the heart of a beautiful historic village, Repton Literary Festival was created in 2018 as a small scale ‘pilot’ event.
Early in 2019, the decision was made to bring it back - bigger and better, with many more artists and events. In fact, over 30 performances were scheduled across multiple venues in around Repton School
Kardia Social was delighted to be asked to help spread the word and promote this new and improved Festival!
AND SO WE BEGAN...
We created a fabulous new design for the website using beautiful images of the historical buildings which reflected the quaint village setting.
We showcased the many and diverse artists through bios, images and details of their performances, highlighting that this truly was a fabulous literary festival with a star-studded line-up!
This information was also used to update the ticketing site to attract more bookings.
'JACK OF ALL TRADES!'
One of the biggest challenges was to build awareness and create a buzz about the new and improved
So we used the main social media channels – Facebook, Twitter and Instagram, along with email campaigns to spread the word.
We closely monitored all of the activity and adjusted our strategy based on the results we were seeing.
We also helped with the design of the printed Festival programme, leaflets and certificates for a 'children's day' event.
Following the Festival weekend we created an online feedback survey, which generated a 50% response. The results showed that almost a third of the visitors first heard about the Festival through social media. Result!
We rejuvenated the existing Facebook Page, posted regularly to showcase the artists, created Facebook Events, highlighted promotions and shared any Festival news.
We also ran paid advertising campaigns based on key ‘themes’ such as Literature, Theatre, History and Poetry and used Facebook's targeting tools to reach the right people.
Our aim was to increase awareness through tagging and sharing, encourage engagement and generate ticket sales.
Within the 6 months leading up to the Festival, we increased the Followers by 122% and Page Likes by 120%. Targeted paid advertising campaign achieved 124,000 impressions and a reach of 90,000 within a 50km radius of Repton which resulted in an above-average CTR (Click Through Rate) of 1.14%.
We connected with the artists, the media, relevant interest groups/clubs and ‘what’s on’ sites to tap into their large followings and build awareness.
Use of tagging on this platform was effective in alerting people to relevant announcements and encouraging them to retweet.
We achieved an increase in Followers of 27% in just 3 months
We set up a brand new account, posted similar content to that on Facebook and used relevant hashtags to reach a wider audience, who were interested in what the Festival had to offer.
We paid particular attention to encouraging a younger market to come to the Festival.
We saw a 293% increase within 6 months.