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C.M.A... COMMON MARKETING ACRONYMS!

Updated: Mar 24


Common Marketing Acronyms


Jargon and acronyms can get so confusing sometimes, especially when a lot of them are SO similar!

We thought it might be useful to have them all in one place - so here we breakdown just some of the most commonly used marketing acronyms! (just some - there are plenty more!)


· B2B – business to business

· B2C – business to consumer

· CMS – content management system

· CR – conversion rate

· CRM – customer relationship management

· CTA – call to action

· CPA – cost per action

· CPC – cost per click

· CPC – cost per lead

· CTR – click through rate

· CX – customer experience

· DR – domain ranking

· GA – google analytics

· ICP – ideal customer’s profile

· KPI – key performance indicator

· LP – landing page

· PPC – pay per click

· ROAS – return on ad spend

· ROI – return on investment

· ROMI – return on marketing investment

· SEM – search engine marketing

· SEO – search engine optimisation

· SERP – search engine results page

· SMM – social media marketing

· SWOT – strengths, weaknesses, opportunities, threats

· UGC – user generated content

· USP – unique selling proposition

· UX – user experience


Blog created by Jia Balinggao 2021

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