Are you getting enough reviews?
Updated: Feb 13
17 December 2019
Oliver Twist had the right idea – if you don’t ask, you don’t get!
Building a positive reputation online helps your customers trust you, increase your local search rankings, turn searchers into potential leads and ultimately increase your sales!
And to help build your reputation you need customer reviews – and as many as you can possibly get!
These days, the majority of customers read reviews before making decisions about what to buy/book etc – but not all of them will think about leaving a review. So, the best way to get one from them is simply to ask
Give them a good experience and they’ll be very willing to share it - and right now, during the busy Festive season, if you haven't already. it’s a brilliant time to start!!
There are loads of ways to ask…
Here are just a few you could try
Simply ask if they would mind leaving a review for you – you can suggest where or how
Give them a mini ‘questionnaire’ that asks questions about things you’d like their opinion on
Give them a card with details of how to review online – and include some info of value so they keep it as a reminder
If you specifically want your customers to leave a review on Google or TripAdvisor:
- Use their ready-made’ marketing materials – downloadable from their websites.
- Put their review ‘link’ on your website, social media accounts, emails, online customer feedback surveys and ask them to click it
Have a dedicated ’landing page’ on your website that encourages your customers to leave their review and provide links to it via emails, social media posts, SMS messages, Pop-ups etc.
And be fair – ask everyone - not just people who you think have had a good experience!
Whichever way you choose to ask – make sure it’s personal - always use your customer’s name where you can, and never make them feel awkward or obliged.
And of course, if you can think of any other creative ways of asking – go for it!
But be sure it’s at the right time…
If your customer is in the middle of eating a meal or having their hair cut – don’t go wading in!
Always try to ask shortly after the transaction when everything is still fresh in their minds...
Ask them when you give or send them their bill
Ask them as you give them their receipt
Ask them as they are leaving your premises
Or, when they’ve completed a sale online
And if you’ve been talking on the phone – ask them then
If you have their email address, follow up those who haven’t responded with a prompt within 2 weeks of your interaction, you could then send a couple of further reminders, worded a little differently to encourage – but don’t bombard them – that will only serve to annoy them!
‘70% of consumers that are asked to leave a review go on to write one. [BrightLocal]’
The benefits to your business by getting loads of reviews is massive!
All reviews can be beneficial for you – even the negative ones – so long as you respond to them all!!
Customers are willing to spend up to 31% more with a business that has brilliant reviews! (Invesp)
The purchase likelihood for a product with five reviews is 270% greater than a product with 0 reviews. [Spiegel Research Centre)
Having a 5-star rating earns a business 39% more clicks from Google Local than having a 1-star rating. [BrightLocal)]
45% of consumers say they’re more likely to visit a business that responds to their negative reviews. [ReviewTrackers)
93% of consumers say online reviews impact their purchasing decisions. (Podium)
A single business review can lift its conversions by 10%. (RevLocal)
Your marketing may be brilliant, but stats show that no matter how good it is – you still need customer reviews.
Your customers are still willing to listen to you – but seemingly, they trust other people’s opinions more!
So, ask, ask, ask, - get your customers to leave you their reviews in abundance!
And in turn – be sure to thank them for their support by responding to all the reviews you get – good, bad and neutral! They all count, and they’re all massively important to your business.
What’s more, you can use information from your customer reviews to inform your business strategy – more on this to come!
If you’d like to chat about any of this – just give Kardia a call/text/email/shout loudly, and we’ll be happy to help…
In the meantime – Happy Holidays!!
“We live in a reputation economy. People are judged based on their online visible choices, behaviours, accomplishments and mistakes. Every comment you leave, person you connect to, photo you upload, or review you get, contributes to the permanent record of your online reputation.” ― Maarten Schäfer